Donor Product‐Subsidies to Increase Consumption: Implications of Consumer Awareness and Profit‐Maximizing Intermediaries

Donor Product-Subsidies to Increase Consumption: Implications of Consumer Awareness and Profit-Maximizing Intermediaries

Increasingly, donors that subsidize socially-desirable products in the developing world are shifting from distributing through non-commercial to commercial channels, ceding control of the product price to for-profit intermediaries. This paper advises a donor as to how the donor’s loss of price control and the level of consumer awareness–defined as the fraction of the consumer population that is...

Direct-to-Consumer Advertising in the Presence of Expert Intermediaries

This paper empirically investigates how the intensity of direct-to-consumer advertising depends on the sales channel, using data from the US mutual fund industry. The empirical analysis exploits the presence of two sales channels within the industry, one where firms sell directly to end consumers and another where firms sell through expert intermediaries. I find that firms in the direct sales c...

Consumer awareness and self-reported behaviours related to salt consumption in Australia.

Australians are eating far more salt than is good for health. In May 2007, the Australian Division of World Action on Salt and Health (AWASH) launched a campaign to reduce population salt intake. A consumer survey was commissioned to quantify baseline aspects of awareness and behaviour related to salt and health amongst Australians. A total of 1084 individuals aged 14 years or over were surveye...

The use of scratch-cards to increase alcohol consumption awareness and facilitate a reduction

Alcohol misuse is linked to over 60 diseases and harmful conditions, from acute related harm such as serious injury to risky sexual practice and long term chronic mental and physical health issues such as liver disease and the early onset of dementia. In Wales, harm caused by alcohol costs the NHS over £85 million per year and is responsible for 1 in 30 deaths. A national programme of brief int...

study of prevalence of consumption and consumer awareness of doping substances and supplements side effects among male bodybuilders in karaj